Last updated: July 2026Kent Canine Behaviour is committed to protecting your personal information and respecting your privacy.This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, book our services, attend our walks or sessions, contact us, or become a member of Beneath the Behaviour.This policy applies to:Kent Canine Behaviour Adventures with Tilley Beneath the Behaviour
1. Who We Are
Kent Canine Behaviour is the data controller responsible for the personal information we collect and use.Email: hello@adventureswithtilley.co.ukIf you have any questions about this Privacy Policy or how your information is used, please contact us using the email address above.
2. What Information We Collect
The information we collect depends on how you interact with us and which services you use.
Personal Information
We may collect:Your nameEmail addressPhone numberAddress, where needed for service deliveryEmergency contact detailsInformation you provide when contacting us or completing forms
Information About Your Dog
We may collect:Your dog’s name, age and breedBehavioural historyTraining and support needsRelevant veterinary and health information about your dogBite or incident historySession notes and progress updatesInformation you provide through forms, messages or consultations
Booking and Service Information
We may collect:Services and sessions bookedDates and attendance recordsAssessment informationNotes relating to service deliveryPayment and transaction recordsPayments are processed through secure third-party payment providers. We do not normally receive or store your full payment card details.
Beneath the Behaviour Membership Information
If you join Beneath the Behaviour, we may collect and process:Your membership and subscription statusAccount detailsCourse access and progressResources accessedMembership start, renewal and cancellation informationQuestions, feedback and information you choose to shareInformation relating to your participation in the member community
Communications
We may keep records of communications you send to us through:EmailWebsite formsBooking formsSocial mediaMessaging servicesThe Beneath the Behaviour member community
Photos and Videos
We may take photographs or videos during walks, sessions or events.Where identifiable people are shown, we will obtain appropriate permission before using the content for marketing purposes.You can tell us at any time that you do not wish to appear in photographs or videos.
3. How We Collect Your Information
We may collect information when you:Visit or use our websiteCreate a member accountJoin Beneath the BehaviourComplete a booking, assessment or enquiry formBook or attend a service, walk, session or eventPurchase a course or other serviceContact us by email, social media, messaging service or website formJoin or participate in our member communityProvide information or updates about your dogSubscribe to marketing communicationsComplete surveys or provide feedbackWe may also receive limited information from the third-party platforms we use to operate our website, bookings, payments and membership services.
4. How We Use Your Information
We may use your information to:Provide safe and appropriate servicesManage bookings, memberships and subscriptionsCreate and manage member accountsProvide access to courses, resources and member benefitsUnderstand your dog’s individual needs and behavioural historyDeliver 1:1 training and behaviour supportManage participation in walks, groups and eventsCommunicate with you about bookings, services and membershipsProcess payments and maintain financial recordsRespond to questions and enquiriesManage safety and incidentsImprove our courses, resources and servicesMaintain appropriate business and insurance recordsMeet our legal and regulatory responsibilitiesWhere you have given permission, we may also use your contact details to send marketing communications or use approved photographs and videos for promotional purposes.
5. Our Lawful Bases for Using Your Information
Under UK data protection law, we must have a lawful reason for using personal information.Depending on the circumstances, we may rely on:Contract – where processing is necessary to provide a service, membership, course or booking you have requested.Legitimate interests – where it is reasonably necessary to operate our business, communicate with clients and members, maintain safety, improve our services and protect our legal interests.Consent – where you have actively agreed to a particular use of your information, such as certain marketing communications or use of identifiable images.Legal obligation – where we are required to keep or disclose information by law.Vital interests – in rare emergency situations where information may need to be used or shared to protect someone’s life or physical safety.The ICO requires businesses to identify their lawful basis before using personal information and to explain it clearly in their privacy information.
6. Information About Health and Other Sensitive Matters
Most information we collect relates to dogs rather than people. Information about your dog’s health is not, by itself, your personal health data.However, you may sometimes choose to tell us personal information about yourself that is relevant to accessing or safely participating in a service.We will only collect information that is reasonably necessary and will handle sensitive personal information with additional care.Under UK GDPR, certain types of sensitive personal information require both a lawful basis and an additional condition for processing.
7. Photography and Media
We may take photographs and videos during services, walks, sessions and events.These may be used for:Social mediaWebsite contentEducational contentMarketing materialsWe will not rely on your attendance alone as consent to use identifiable images of you for marketing.You can:Tell us before a session that you do not wish to be photographed or filmedWithdraw your permission for future useAsk us to remove identifiable content where reasonably possibleWithdrawing permission will not affect any use that was lawful before permission was withdrawn, and removal may not always be possible where material has already been printed, shared by others or incorporated into existing materials.
8. Marketing Communications
We may send you essential communications about:Your bookingsYour membershipPaymentsChanges to servicesCourses or resources included in something you have purchasedThese are service communications and are separate from general marketing.Where required, we will obtain appropriate permission before sending promotional emails or messages.You can unsubscribe from marketing communications at any time. Unsubscribing from marketing will not stop essential communications relating to an active booking, service or membership.
9. Who We Share Your Information With
We do not sell your personal information.We may share information with trusted service providers where necessary to operate our business, including:Website and membership platformsBooking and scheduling systemsPayment processorsEmail and communication providersCloud storage and business administration providersSocial media and community platformsWe may also share information:With veterinary professionals in an emergency where necessaryWith insurers or professional advisers where requiredWhere we are legally required to do soWhere necessary to protect the safety or legal rights of a person, animal or businessWe only share information that is reasonably necessary for the relevant purpose.
10. Third-Party Platforms
We use third-party services to help provide our website, bookings, payments, memberships and online community.These providers may process personal information on our behalf or act as separate data controllers for certain activities.Their own privacy policies may also apply when you create an account or use their services.
11. International Data Transfers
Some of the service providers we use may store or process information outside the United Kingdom.Where personal information is transferred internationally, we take reasonable steps to ensure appropriate legal safeguards are in place.
12. How We Store and Protect Your Information
We use trusted systems and take reasonable technical and organisational measures to protect personal information against:LossMisuseUnauthorised accessUnauthorised disclosureAlteration or destructionAccess to personal information is limited to those who reasonably need it for business purposes.No online system can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.
13. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, tax, insurance and business requirements.As a general guide:Enquiries: normally retained for up to 2 years after the last meaningful contactClient and behaviour records: normally retained for up to 6 years after the end of the client relationshipMembership records: normally retained for up to 6 years after the membership ends where required for contractual, financial or legal purposesFinancial and transaction records: normally retained for up to 6 yearsIncident and safety records: retained for as long as reasonably necessary for legal, insurance and safeguarding purposesMarketing information: retained until you unsubscribe, withdraw consent or we determine it is no longer appropriate to keep itPhotos and videos: retained while they remain relevant and appropriate, or until permission is withdrawn where removal is reasonably possibleWe may delete or anonymise information sooner where it is no longer needed.
14. Cookies and Website Analytics
Our website may use cookies and similar technologies to:Make the website function correctlyRemember preferencesUnderstand how visitors use the websiteImprove website performance and user experienceWhere required, you will be given a choice about non-essential cookies.You can also manage cookies through your browser settings.Cookie rules can apply even where cookie data is anonymous, so your website’s actual cookie banner and cookie settings should match the technologies you use.
15. Your Data Protection Rights
Depending on the circumstances, you may have the right to:Ask for a copy of the personal information we hold about youAsk us to correct inaccurate or incomplete informationAsk us to delete your informationAsk us to restrict how your information is usedObject to certain uses of your informationWithdraw consent where we rely on consentAsk for certain information to be transferred to you or another organisationThese rights are not absolute and may not apply in every situation.To exercise your rights, contact us at:hello@adventureswithtilley.co.uk
16. Data Protection Complaints
If you are concerned about how we have collected or used your personal information, please contact us first so we can investigate.Email: hello@adventureswithtilley.co.ukWe will acknowledge and handle data protection complaints in accordance with applicable UK data protection law.You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).Information Commissioner’s OfficeThe ICO recommends that UK privacy notices tell people about their right to complain to the regulator.
17. Third-Party Links
Our website, courses, member area and social media may contain links to third-party websites or services.We are not responsible for the privacy practices, security or content of third-party websites.We recommend reviewing their privacy policies before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations.The latest version will always be made available on our website, with the date of the most recent update shown at the top.
